When We Say:
High Resolution (DPI):
DPI is a measure of the resolution of a printer. It properly measures the dots of ink or toner used by an imagesetter, laser printer, or other printing device to print your text and graphics. In general, the more dots, the better and sharper the image.
Full Colour CMYK Process:
When something is printed digitally or on a press having percentages of each colour, most of the time it is printed in varying mixes of 4 colours, C (Cyan), M (Magenta), Y (Yellow), K (Black). This is also called full colour or, process printing.
PMS (Pantone Matching System):
PMS is a universal colour matching system used in printing where colour is of the utmost importance, and usually identifiable with the company's corporate identity. The breakdown of PMS colours uses an exact formula to ensure uniformity accross different mediums.
RGB:
Photographs are commonly supplied as RGB, and will return an error when flightchecking. RGB will not print on an offset press. Microsoft applications use the default colours RGB, including Microsoft Publisher, which is primarily for computer peripheral use. Because of this many Microsoft files need to be re-created in a print-ready graphic format with matching alternative colours to CMYK. For this reason, it is imperative that if you do not have access to the correct software that you supply all your material to your typesetter so that your artwork can be output correctly to print correctly.
Grayscale:
Grayscale denotes all colour and is measured as a percentage of black ink coverage (0% is equal to white, 100% to black). If we ask that your material be supplied as grayscale then it must contain no colour so as not to return an error when flightchecking.
Embedded Fonts:
A common problem with supplied artwork is when the fonts are not packaged correctly, and if not rectified these will drop out of the printing. Fonts must be supplied, embedded or outlined in artwork to ensure that they print correctly.
PDF:
PDF is a portable document format that when created, contains all the information required for your printer. PDF files that are not output correctly will return an error and must be rectified if they are to print correctly. It is advisable if you do not know how to create a suitable PDF that you leave this job to your Typesetter. Files created in Photoshop are not recommended, please consult your printer if you have no other option but to do this.
If you require further assistance please contact our staff 9.00am and 5.00pm Monday to Friday on (08) 9382 8222
